Marketing

Search Engine Free Traffic 101 – Demystifying SEO?

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If you are starting a blog, the biggest problem that you have is how to get traffic to your blog. I asked the same question. Almost everyone asked or will have the same issue. The answer is in search engine free traffic.

When I first started a blog, I had high hopes, but it all fizzled away as days go into weeks, and weeks into months, with no visitors to my blog. If you haven't even started your blog yet, please you can read the startup tutorial here. It will help you set up your blog and join in this critical discussion on search engine optimisation.

So, I have good contents that provided help to my readers. And I even planned on powerful conversion strategy to get them hooked with the more juicy offer. But when I didn't see the free traffic Google promised me, I had to ask questions.

If you are in the same shoes as I was then, I want to show you want I did that helped me. And I know it will help you too if you follow them step by step.

Table of Content:

Here is what I discovered about blogging, how blog traffic works and the nitty-gritty of making money through blogs. I will be sharing these secrets with you through the free course modules I have packaged for you. Below are links to each of the course module.

1. What Is SEO?

2. What Is Keyword Planner?

3. What Is Content Marketing?

4. What Is Monetization?

This free guide will shape your SEO strategy with an understanding you didn't know was common.

Avoid Those High Fee SEO Courses:

I'm not knocking off SEO courses. If you want to learn more, go ahead. But don't go paying an enormous cost for it, unless you want to offer digital marketing as a service.

For me, it's just about getting more traffic for my blog. And All I wanted to do was what will bring in the traffic and not to get another education on the simple subject.

The truth is, SEO is not as difficult as many think. It has defined means and processes, which makes it simple to follow. And it will produce the same result it did with anyone.

So, you don't even need to be a pro in search engine free traffic. I wasn't a pro when I used this method. And I don't also want to claim I'm one now either.

Learn What Matters:

Sometimes, those who know too much will want to confuse those who know little. Avoid trying to understand everything people are teaching about search engine optimisation.

Don't confuse yourself. That's how some people get discouraged about search optimisation. The moment you start thinking you haven't known enough, you will feel inadequate.

I would instead suggest, that you stick to the basic SEO techniques. Google is not going to Rank your blog based on your SEO expertise. In fact, Google is not even ranking your blog based on keyword. You skip and see it here and return to continue.

But once you learn what matters in SEO strategy and apply it well, you will see free traffic every day.

How Search Engine Traffic Works:

Search engine traffic is not a mystery. In fact, it's available for free to everyone. That's the beauty of it. It's the reason why you should go for it.

But first, you will need to understand how it works. The search engine is designed to pull out search results for search queries.

That's what bloggers optimise, to connect with these search requests from online visitors. The more traffic you can optimise for the more free traffic you attract to your blog.

The search engines are not there to send traffic to any blog. They only index blog posts with defined keyword terms. And when someone requests for results that relate to those terms, search engine presents sites that meet those requests according to their indexed hierarchy.

Google only matches those keywords with the indexed contents in its database, according to visitors defined search terms.

How To Optimize For Search Engine Free Traffic:

That brings us to how to optimise for the search engine. That's what every new blogger should know. If your blog is not ranking, it dies. It's just the way it works. If you are not getting visitors, there is no purpose for your blog. It's just a bunch of templates and words.

And from the explanation earlier, you can see that we have touched on crucial areas with optimisation. Let me tabulate them for clarity.

1. Visitors are searching for an answer
2. They type in requests using strings of keywords
3. Google matches those keywords with content already indexed in its server
4. Google displays the best-related contents to the search request
5. And the results are presented in a hierarchical order, with the most optimised ahead of the rest.
6. And visitors scan through the list and click on what interests them or seems to answer their request.

You can see that from the table above we have simplified how Search Engine works. And how to optimise for traffic. It's not as complicated as many think.

The question on your mind now should be, how do I write the best content in the niche I'm targeting? Your answer is to give Google what people are searching. And connect that content to defined keyword requests.

What Visitors Are Searching For Online:

Google is not interested in your blog content. The visitors are. The job of Google is to help visitors discover the best solution that addresses their need. If your competitor is better optimised, Google will not be sympathetic with you but will send the available search traffic to your competitor's.

Also, the Google algorithm doesn't feel human. It's a machine and doesn't have to think to solve problems. If a visitor is looking for a shoe, Google will show the sites that optimised for shoes that best describes the request. Search requests often come as questions. And Google is expected to answer them. But Google hopes that your blog would provide that answer.

How Search Engine Free Traffic Comes To Your Blog:

If you present the right answers people are searching for, you are more likely to get visitors to come to your blog. Google is just an intermediary here. It's between the request keywords and your related content. I have also learnt that good blog content has its peculiarities. They provide the right answers in a way that is both simple and easy to understand.

Those factors are what drives search engine free traffic to your blog. And if maintained, they are what will keep bringing even more visitors to your blog.

As we know, search traffic can increase with time and when certain conditions are favourable as well. Google algorithm sees synonyms are related keywords. It can increase the number of keywords a single post can rank for at the same time.

Where To Optimize For Search Engine:

Now, let's even drive it home to where this optimisation happens. We have gone from identifying the simplicity of SEO, to what we optimise. We also looked at the targetted audience, to determine what the sources of the traffic. But we haven't said anything about where you do the optimisation.

Most optimisation for the search engine is on-page. You should carefully optimise each blog post before posting it to the public and letting Google index it. This optimisation takes care of the readability, keywords, tags, and images. Optimizing all the areas that search engine will appraise for ranking. The critical areas of your post that must be optimised to include the title, post URL, and keyword density.

Also, note that this module is one out of five modules in this free course. More details and clarity are in preceding modules by topics. You can also use the comment box to drop your questions for us to answer.

The next module topic is Search Engine Traffic Optimization  - What Is SEO?

business75
I started blogging over 10 years ago. But my work as a telecom magazine editor started 16 years ago. I Published GSM magazine in 2006. Founded Mystore International in 2013. Now working from my bedroom as a blogger. I enjoy writing. But in blogging, writing alone is not enough. You must understand basic SEO techniques. I learned the rough way. But I'm simplifying those roughness for you.
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