Have you been blogging for a while now? And you are not getting enough online traffic. Although, it might take up to four to six month before you can begin to see significant traffic.
That's not an excuse to conclude why you are not getting enough traffic. But if you are new to blogging, that could be one of them.
Sometimes, you may be ranked for unpopular keywords. And that could result to low traffic or none at all.
Remember, SEO is a function of visitors searching for content relating to your blog. If no one is searching for you, no one will find you. And that means no traffic. It's not because your blog is not good.
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So, when you notice no online traffic there are a few things you can try.
It's like a doctors diagnosis. You check for the symptoms. From your test, you can ascertain the problem. Then apply the right solution.
I have made a list of things you can try. This only applies to blogs aged from six month and above. If your blog is below, I would recommend something else. As your SEO Traffic doctor, you should listen to me advise. Lol!
But really, this could transform all your efforts into juicy online traffic.
Ensure your blog is being crawled by search engines:
If my blog is not being crawled, this will be the first thing I would do. When your blog is not being crawled by search engine, you can't expect it to be indexed. And you can't get any traffic.
Are there reasons your blog may not be crawled? Yes, there are possible reasons. If you blocked your blog from search engine. If you are using WordPress just go to setting and select reading submenu. Scroll down and you will see the option to block your blog from search engine.
Deselect this option to make your blog visible again.
Check Robot Text File:
Another thing to look out for is robot text file. This file must be probably set up. This can only be configured from the root domain. You can assess this file from your domain hosting account.
The robot text file is the script that directs search engines how to crawl your blog.
It's set of robotic commands that direct search engines' robot on what to crawl. You can change the file setting. And add the right parameters to enable it to crawl your blog.
It sounds technical but it's not. It's actually simple to do. Unless you don't even know your way around root file. Then I will suggest you get help with that. Root file is not an area for a novice.
Setup Your Blog Sitemap:
Crawling your blog doesn't make it indexed properly. It only allows crawling. But you still need to help search engine crawl all that should be indexed. Like showing it the best way you should be indexed.
A sitemap is not different from any map. Think of it as google map. It helps you locate your direction. It's the same with a sitemap.
It helps search engine to crawl your content. And index it in chronological order.
This has a lot to do with your site structure. If your site is well structured, you won't have any issue with the sitemap.
Most times, structure issues are from blog theme. A good blog theme must be well structured with SEO in mind. And if you are using a free theme, you might need to check your theme for structural issues.
I recommend buying a premium theme if you can afford one. Although, they are not costly. Usually between $17 to $60 range. If that's an investment to make for structure, it's worth it.
However, you can simply create a sitemap using plugins. WordPress has several free plugins you can download and use.
Any of these sitemap plugins can help. The amazing thing about Blog business is that you don't have to know it all. Just look for the right plugin and you are well cared for.
If you are using Yoast SEO Plugin, it creates a sitemap for your blog. Otherwise, I recommend installing Google XML sitemap plugin.
Optimize your existing contents:
You may be thinking, I have many contents that are not ranking. You can simply re-optimize them for better keywords.
Imagine you have 40 posts. You should stop posting new content and work on repositioning them first. You can squeeze so much online traffic juice out of these contents.
Some of them you just need to rank them for another keyword. Research high traffic keywords and re-optimize these posts by new keywords.
However, inasmuch as we would like to rank all our posts, just one high traffic keyword can make all the difference. Some keywords can guarantee over 10 million online traffic monthly. While some are just a few thousands.
There is no harm in trying to get ranked on a high traffic keyword. Just one volume keyword can transform your blog from zero traffic to hundreds of thousands of traffic monthly.
You can repurpose all your content. You may not know which one that would transform your blog.
Another strategy is to identify the keyword that you already rank for. And properly optimize the contents to rank even before for them.
You can view keywords you are ranking for on google console.
Grab more headline contents in your niche:
Now, I want to address issues of new blogs still lacking traffic. You still have to keep on with content. A blog is a book of information. One or two blogs doesn't present you serious.
Work on more contents. Look out for high keywords and attention-grabbing headlines in your niche. Your blog is simply as good as your content.
The beautiful design doesn't count when a value is important. You need to prove your blog authority to search engines with contents.
If you are not good at writing your own blog, outsource it.
The battle of SEO is content driven.
I have written about how to package SEO contents that drive massive online traffic to your blog. Read this article for more details.
Finally, I like asking for payment for reading my blog. If you benefited from this article, I demand payment for it. But my fee is cheap. All I require is for you to pay me by dropping me a great comment below. I will like to know this post has helped you. Or if there is anything you learnt from it. Thank you. And cheers.